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	<title>The Inhouse Creative &#187; Photoshop</title>
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	<link>http://theinhousecreative.com</link>
	<description>Working as a creative in the corporate world.</description>
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		<title>CoverActionPro: Present your work like the big shots.</title>
		<link>http://theinhousecreative.com/2009/11/15/coveractionpro-present-your-work-like-the-big-shots/</link>
		<comments>http://theinhousecreative.com/2009/11/15/coveractionpro-present-your-work-like-the-big-shots/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 04:06:09 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[software]]></category>
		<category><![CDATA[binders]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[comps]]></category>
		<category><![CDATA[coveractionpro]]></category>
		<category><![CDATA[DVDs]]></category>
		<category><![CDATA[hornall anderson]]></category>
		<category><![CDATA[mark monciardini]]></category>
		<category><![CDATA[mock-up]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[saatchi]]></category>
		<category><![CDATA[turnstyle]]></category>
		<category><![CDATA[v3]]></category>
		<category><![CDATA[venturethree]]></category>
		<category><![CDATA[wolff olins]]></category>

		<guid isPermaLink="false">http://theinhousecreative.com/?p=763</guid>
		<description><![CDATA[Coming from the world of corporate in-house design, I understand the notion of "no time, no budget". Which is the reason I kind of love CoverActionPro.]]></description>
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<dt class="wp-caption-dt"><a href="http://www.coveractionpro.com/316.html"><img class="size-large wp-image-793  " title="CoverActionPro_latest" src="http://theinhousecreative.com/wp-content/uploads/2009/11/CoverActionPro_latest-1024x687.jpg" alt="CoverActionPro in action" width="655" height="440" /></a><a href="http://www.coveractionpro.com/316.html"><img class="size-large wp-image-785 " title="CoverActionPro_cover" src="http://theinhousecreative.com/wp-content/uploads/2009/11/CoverActionPro_cover-1024x687.jpg" alt="CoverActionPro_cover" width="645" height="433" /></a></dt>
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<p>Coming from the world of corporate in-house design, I understand the notion of &#8220;no time, no budget&#8221;. Which is the reason I kind of love <a title="CoverActionPro site" href="http://www.coveractionpro.com/316.html" target="_blank">Cover Action Pro v2</a>.</p>
<p>First, let me point out the obvious. <a title="Mark's Photoshop Top Secret site" href="http://www.photoshoptopsecret.com/" target="_blank">Mark Monciardini</a>, a highly-credible Photoshop guru did not create this for designers&#8211;he developed it for non-designers, which makes it even better. Its well organized and simple to use with killer results.</p>
<p><a title="CoverActionPro site" href="http://www.coveractionpro.com/316.html" target="_blank">Cover Action Pro v2</a> levels the playing field when it comes to beautiful, life-like client presentations. As an in-houser I&#8217;ve worked with dozens of advertising and design agencies&#8211;firms like <a title="HADW" href="http://www.hornallanderson.com" target="_blank">Hornall Anderson</a>, <a title="Turnstyle" href="http://turnstylestudio.com" target="_blank">Turnstyle</a>, <a title="Saatchi &amp; Saatch NY" href="http://www.saatchi.com" target="_blank">Saatchi &amp; Saatchi NY</a>, <a title="v3 site" href="http://www.venturethree.com" target="_blank">v3</a> &amp; <a title="Wolff Olins worldwide" href="http://www.wolffolins.com/" target="_blank">Wolff Olins</a>&#8211;and they all spend a considerable amount of time crafting the way they present their work.</p>
<p>Now, in-house designers and freelancers alike can quickly and easily position their work in the best possible light&#8211;like the big guys. And with more and more work being &#8216;presented&#8217; via PDF, it helps your work stand out. It comes pre-loaded with artwork for books, binders, web pages, business cards, CDs, DVDs and more.</p>
<p><a title="CoverActionPro site" href="http://www.coveractionpro.com/316.html" target="_blank">Cover Action Pro</a> (admittedly, not my favorite name) is easy to use and a steal at $197 ($297 for the deluxe model).</p>
<p>Take a look and tell me what you think.</p>
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		<item>
		<title>The weeks best bloggings.</title>
		<link>http://theinhousecreative.com/2008/08/08/the-weeks-best-bloggings/</link>
		<comments>http://theinhousecreative.com/2008/08/08/the-weeks-best-bloggings/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 15:16:09 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[Bruce Nussbaum]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[prototype]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://theinhousecreative.com/?p=8</guid>
		<description><![CDATA[From the people who brought you, &#8220;Hi. I&#8217;m a Mac&#8221;: &#8220;Hello again, I’m Vista&#8221; is Microsoft fighting back. And to see the &#8220;I can&#8217;t believe it&#8217;s not butter results&#8221; go here.  In the &#8220;kick &#8216;um while they&#8217;re down&#8221; category, BusinessWeek&#8217;s Bruce Nussbaum has some things to say about Starbucks. On a related note: I hear Starbuck&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><strong>From the people who brought you, &#8220;Hi. I&#8217;m a Mac&#8221;: </strong><a title="The Mojave Experiment" href="http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_id=11893691&amp;amp;subjectID=348909&amp;amp;fsrc=nwl" target="_blank">&#8220;Hello again, I’m Vista&#8221; is Microsoft fighting back.</a> And to see the &#8220;I can&#8217;t believe it&#8217;s not butter results&#8221; <a title="Let the games begin" href="http://www.mojaveexperiment.com" target="_blank">go here</a>. </p>
<p><strong>In the &#8220;kick &#8216;um while they&#8217;re down&#8221; category</strong>, BusinessWeek&#8217;s Bruce Nussbaum <a title="NussbaumOnDesign" href="http://www.businessweek.com/innovate/NussbaumOnDesign" target="_blank">has some things to say about Starbucks. </a></p>
<p>On a related note: <strong>I hear Starbuck&#8217;s Marketing and Design departments were hit hard</strong> with the <a title="Support our inhouse brothers and sisters" href="http://seattletimes.nwsource.com/html/businesstechnology/2008080679_starbucks300.html" target="_blank">latest round of layoffs</a>. We feel for you, our inhouse brothers and sisters.<br />
<strong></strong></p>
<p><strong>Go deep on your iPhone: </strong><a title="But this one goes to 12." href="http://www.ismashphone.com/2008/08/iphone-tricks.html" target="_blank">12 iPhone Tricks You Might Not Have Known</a></p>
<p><strong>Google goes for gold, sliver and bronze</strong>: <a title="Google fever" href="http://blogs.zdnet.com/Google/?p=1110" target="_blank">Google has Olympic fever</a>.</p>
<p><strong>Prepare to be inspired</strong>: <a title="Team works" href="http://blogs.bnet.com/teamwork/?p=321">The Top 10 Catalyst for Great Ideas</a></p>
<p class="entry-header"><strong>Very cool, picture perfect mock-up: </strong> <a title="Photo realistic mockup" href="http://www.creativetechs.com/iq/prototype_packaging_using_photoshop_smart_objects.html" target="_blank">Prototype Packaging using Photoshop Smart Objects</a>.</p>
<p class="entry-header">What did you think? (leave a comment or <a title="kpotis@theinhousecreative.com" href="mailto:kpotis@theinhousecreative.com" target="_blank">email me</a>)</p>
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