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	<title>The Inhouse Creative &#187; Cathy Fishel</title>
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	<link>http://theinhousecreative.com</link>
	<description>Working as a creative in the corporate world.</description>
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		<title>Book pre-report: In-House Design in Practice</title>
		<link>http://theinhousecreative.com/2008/08/06/book-pre-port-in-house-design-in-practice/</link>
		<comments>http://theinhousecreative.com/2008/08/06/book-pre-port-in-house-design-in-practice/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 01:09:30 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[aiga]]></category>
		<category><![CDATA[American Inhouse Design Awards]]></category>
		<category><![CDATA[Cathy Fishel]]></category>
		<category><![CDATA[HOWse]]></category>
		<category><![CDATA[inhouse]]></category>

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		<description><![CDATA[I purchased In-House Design In Practice: Real-World Solutions for Graphic Designers by Cathy Fishel. It&#8217;s exciting to see more interest and design outlets for inhouse work. AIGA and DMI both have inhouse-specific content on their sites now. And of course GD USA and HOW magazines have done a fantastic job of casting some light on [...]]]></description>
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<div>I purchased <a title="A HOW Books pub" href="http://www.howbookstore.com/product/1938/business/?r=alhw073008" target="_blank"><em>In-House Design In Practice: Real-World Solutions for Graphic Designers</em></a> by Cathy Fishel. It&#8217;s exciting to see more interest and design outlets for inhouse work. AIGA and DMI both have inhouse-specific content on their sites now. And of course <a title="Graphic Design USA Magazine" href="http://www.gdusa.com/index.php" target="_blank">GD USA</a> and <a title="HOW Magazine" href="http://www.howdesign.com/GeneralMenu/" target="_blank">HOW</a> magazines have done a fantastic job of casting some light on the inhouse design department caves with their <a title="2009 entry forms here" href="http://www.gdusa.com/contests/aida.php" target="_blank">American Inhouse Design Awards</a>,  <a title="San Francisco, October 3-5, 2008" href="http://www.inhowseconference.com/GeneralMenu/">In-HOWse Designer Conference</a> and In-HOWse Design Awards issue.<br id="aqrv" /> <br id="aqrv0" /> Here&#8217;s what I found on Cathy.<br />
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<div id="tq4e0" style="margin-left: 40px;"><em><span class="text-news-current-body1">Cathy Fishel has written and edited for graphic designers, ad agencies and allied organizations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com. </span></em><br id="tq4e2" /> <em><br id="tq4e3" /></em></div>
<div id="pcli0"><em>In-House Design in Practice</em> presents case studies of Tim Hale from Fossil, Michael Lejeune of Metro (The Los Angeles County Metropolitan Transportation  Authority), Nickelodeon, Virgin Atlantic, Whirlpool and 15 or 20 others. <br id="pcli1" /> <br id="pcli2" /> I&#8217;ve only read the first few pages but I&#8217;m really interested in digging deeper into this book. I&#8217;ll report back in a future posting.<br id="i9:7" /> <br id="i9:70" /> Anyone else read the book? (leave a comment or <a title="kpotis@theinhousecreative.com" href="mailto:kpotis@theinhousecreative.com" target="_blank">email me</a>)<br id="pcli3" /></div>
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