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	<title>The Inhouse Creative &#187; design</title>
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	<link>http://theinhousecreative.com</link>
	<description>Working as a creative in the corporate world.</description>
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		<title>Book Report: Slide:ology</title>
		<link>http://theinhousecreative.com/2008/10/06/book-report-slideology/</link>
		<comments>http://theinhousecreative.com/2008/10/06/book-report-slideology/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 05:13:20 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[An Inconventient Truth]]></category>
		<category><![CDATA[Nancy Duarte]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[presentation design]]></category>
		<category><![CDATA[presentation zen]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[rachel nussbaum]]></category>
		<category><![CDATA[slide:ology]]></category>
		<category><![CDATA[sliderocket]]></category>

		<guid isPermaLink="false">http://theinhousecreative.com/?p=673</guid>
		<description><![CDATA[
I Have Seen The Light.
Why in the world has it taken this long to bring out a great book on presentation design?! Is it because we all avoid slide work like the plague? Is it because real designers don&#8217;t &#8220;do&#8221; slides? Or is it just a misunderstood medium?
Enter into the picture Nancy Duarte and her [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Slide:ology on Amazon" href="http://www.amazon.com/exec/obidos/ASIN/0596522347/bookstorenow99-20" target="_blank"><img class="alignnone size-full wp-image-698" style="margin-bottom: 20px;" title="Slide:ology: A presention savior" src="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologycoverbig.jpg" alt="" width="640" height="480" /></a></p>
<h2 style="text-align: left;">I Have Seen The Light.</h2>
<p style="text-align: left;">Why in the world has it taken this long to bring out a great book on presentation design?! Is it because we all avoid slide work like the plague? Is it because real designers don&#8217;t &#8220;do&#8221; slides? Or is it just a misunderstood medium?</p>
<p style="text-align: left;">Enter into the picture <a title="Duarte Design" href="http://www.duartedesign.com/#3.0.38" target="_blank">Nancy Duarte</a> and her beautiful new book, <a title="Slide:ology on Amazon" href="http://www.amazon.com/exec/obidos/ASIN/0596522347/bookstorenow99-20" target="_blank">Slide:ology: The art and science of creating great presentations</a>. (Nancy&#8217;s firm created Al Gore&#8217;s Oscar-winning presentations for <a title="A Convenient Link to An Inconvenient Truth" href="http://www.climatecrisis.net" target="_blank">An Inconventient Truth</a>)</p>
<p style="text-align: left;">Here&#8217;s what <a title="Presentation Zen" href="http://www.presentationzen.com" target="_blank">Presentation Zen</a> author <a title="Garr Reynolds shares slide:ology" href="http://www.presentationzen.com/presentationzen/2008/08/slideology-my-favorite-presentation-book-of-all-time.html" target="_blank">Garr Reynolds</a> had to say in a recent review, &#8220;&#8230;(it&#8217;s) my favorite presentation book of all time&#8221;—that&#8217;s a significant endorsement considering his book&#8217;s huge popularity.</p>
<p style="text-align: left;">From his review:</p>
<h6 style="text-align: left; padding-left: 30px;"><span style="font-family: Arial; color: #111111;">Slide:ology is practical, it&#8217;s highly visual, and it&#8217;s beautiful. I love this book. Slide:ology should come bundled with every copy of PowerPoint or Keynote ever sold from now on. I received a draft copy about three months ago that blew me away — the final product is even better than I expected. I just got my copy over the weekend. At 274 pages, the book is meaty without being bloated. This book is not the last word on presentation, but it&#8217;s the best book on the art (and science) of creating and delivering presentations with the help of multimedia written to date. Period.</span></h6>
<p><span style="color: #000000;">And I need to mention they have a great site, blog and mini-library of<a title="Free stuff from slide:ology" href="http://slideology.com/book/&quot; target=&quot;_blank" target="_blank"> downloadable PowerPoint slides from the book case studies?</a></span></p>
<p><a href="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside11.jpg"><img class="alignnone size-full wp-image-704" style="margin-top: 20px" title="slideologyinside11" src="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside11.jpg" alt="" width="640" height="480" /></a></p>
<p><a href="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside4.jpg"><img class="alignnone size-full wp-image-699" title="slideologyinside4" src="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside4.jpg" alt="" width="640" height="480" /></a></p>
<p><a href="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside10.jpg"><img class="alignnone size-full wp-image-703" title="slideologyinside10" src="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside10.jpg" alt="" width="640" height="480" /></a></p>
<p><a href="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside8.jpg"><img class="alignnone size-full wp-image-702" title="slideologyinside8" src="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside8.jpg" alt="" width="640" height="480" /></a></p>
<p><a href="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside6.jpg"><img class="alignnone size-full wp-image-700" style="margin-bottom: 30px;" title="slideologyinside6" src="http://theinhousecreative.com/wp-content/uploads/2008/10/slideologyinside6.jpg" alt="" width="640" height="480" /></a></p>
<h6>Source: Thank you <a title="Linkedin with Racheal" href="http://www.linkedin.com/pub/2/579/41B" target="_blank">Rachel Nussbaum</a> &amp; <a title="Presentation Zen site" href="http://www.presentationzen.com/presentationzen/" target="_blank">Presentation Zen</a></h6>
]]></content:encoded>
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		<title>Building Your Character with Type</title>
		<link>http://theinhousecreative.com/2008/09/18/building-your-character-with-type/</link>
		<comments>http://theinhousecreative.com/2008/09/18/building-your-character-with-type/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 04:37:01 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[websites]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Caslon]]></category>
		<category><![CDATA[José Rodriguez]]></category>
		<category><![CDATA[JRVisuals]]></category>
		<category><![CDATA[Miguel Cardona]]></category>
		<category><![CDATA[silo design]]></category>
		<category><![CDATA[Susanne Cerha]]></category>
		<category><![CDATA[type as art]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://theinhousecreative.com/?p=579</guid>
		<description><![CDATA[


Image: Power to the people: Miguel Cardona


Here&#8217;s a great way to fill a few minutes of downtime and brush up on your typeface anatomy knowledge. Here&#8217;s a quote from the site:
Parts Of A Character is a typography project that originated as an educational print, aimed at typography students, created by artist and designer Susanne Cerha [...]]]></description>
			<content:encoded><![CDATA[<h6 class="mceTemp">
<dl class="wp-caption alignnone" style="width: 610px;">
<dt class="wp-caption-dt"><a href="http://typeisart.com"><img style="max-width: 800px; margin-right: 700px;" src="http://theinhousecreative.com/wp-content/uploads/2008/09/power-to-the-people1.jpg" alt="" width="600" height="531" /></a></dt>
<dd class="wp-caption-dd" style="text-align: left;">Image: Power to the people: Miguel Cardona</dd>
</dl>
</h6>
<p>Here&#8217;s a great way to fill a few minutes of downtime <em>and</em> brush up on your typeface anatomy knowledge. Here&#8217;s a quote from the site:</p>
<h6 style="padding-left: 30px;"><em>Parts Of A Character is a typography project that originated as an educational print, aimed at typography students, created by artist and designer <a href="http://www.zazzle.com/scerha/about">Susanne Cerha</a> of <a href="http://www.silo-design.com/"><strong>Silo Design, Inc</strong></a>. The print in turn inspired José Rodriguez of <a href="http://www.jrvisuals.com/"><strong>JRVisuals</strong></a> to create the public interactive project <a href="http://www.typeisart.com/"><strong>Type Is Art</strong></a>.</em></h6>
<h6 style="padding-left: 30px;"><em>On the website visitors are invited to create their own visuals, using the 20 basic typographic shapes that make up the characters of the Latin alphabet. Those character fragments (from <a href="http://www.fontshop.com/fonts/downloads/creative_alliance/adobe_caslon_pro_complete_vp/"><strong>Adobe Caslon</strong></a>) become abstract elements, removed from their communicative capacity. They can be freely scaled, rotated and arranged to form new and surprising compositions.</em></h6>
<p><em></em></p>
<p>And your creations can be saved in a gallery and shared with all the friends.</p>
<p>It&#8217;s a lot of fun.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>STOP The Madness.</title>
		<link>http://theinhousecreative.com/2008/08/17/stop-the-madness/</link>
		<comments>http://theinhousecreative.com/2008/08/17/stop-the-madness/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 23:16:04 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[david brent]]></category>
		<category><![CDATA[ricky gervais]]></category>
		<category><![CDATA[stop sign]]></category>
		<category><![CDATA[the office]]></category>

		<guid isPermaLink="false">http://theinhousecreative.com/?p=364</guid>
		<description><![CDATA[What if your corporation was in charge of designing the STOP sign?
Here&#8217;s a funny video about the corporate creative process that&#8217;s been making the rounds. I&#8217;ll admit I didn&#8217;t laugh at  first. The same way I didn&#8217;t laugh the first time I saw Ricky Gervais playing David Brent in the BBC version of The [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What if your corporation was in charge of designing the STOP sign?</strong></p>
<p>Here&#8217;s a funny video about the corporate creative process that&#8217;s been making the rounds. I&#8217;ll admit I didn&#8217;t laugh at  first. The same way I didn&#8217;t laugh the first time I saw <a title="Sir Ricky Gervais" href="http://rickygervais.com/" target="_blank"><strong>Ricky Gervais</strong></a> playing <strong><a title="Meet with David Brent" href="http://www.bbc.co.uk/comedy/theoffice/characters/profile_david.shtml" target="_blank">David Brent</a> </strong>in the BBC version of <strong><a title="The Original Office" href="http://www.bbc.co.uk/comedy/theoffice/characters/profile_david.shtml" target="_blank">The Office</a></strong>. It&#8217;s not because both weren&#8217;t funny, they just hit a little too close to home!</p>
<p>Sadly, I&#8217;ve been in this creative briefing <em>and I was a willing participant</em>. But I&#8217;ve seen the error of my ways and have since learned to ask for clear, focused, client-driven direction. I don&#8217;t always get it, but at least I try now. So, enjoy. And to quote Mr. Brent&#8230;</p>
<blockquote><p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">A                    problem shared is a problem halved, so is your problem really                    yours or just half of someone else&#8217;s?<strong> </strong><em>-David Brent</em></span></p></blockquote>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/jVb8EC1Y2xM&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="480" height="344" src="http://www.youtube.com/v/jVb8EC1Y2xM&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
<h5><em>Source: <a title="Core77" href="http://www.core77.com" target="_blank">Core77</a></em><em>, <a href="http://www.uglydoggy.com/2008/07/its-friday-just-stop.html">Ugly Doggy</a>, <a href="http://updateordie.com/updates/humor/2008/07/what-if-there-were-no-stop-signs-and-a-major-corporation-was-charged-with-inventing-one/">Update or Die</a>, and many more sites.</em></h5>
<p>Leave a comment or you can <a title="kpotis@theinhousecreative.com" href="mailto:kpotis@theinhousecreative.com" target="_blank">email me</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The 5 best finds of the week.</title>
		<link>http://theinhousecreative.com/2008/08/14/the-5-best-finds-of-the-week/</link>
		<comments>http://theinhousecreative.com/2008/08/14/the-5-best-finds-of-the-week/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 04:55:52 +0000</pubDate>
		<dc:creator>kpotis</dc:creator>
				<category><![CDATA[websites]]></category>
		<category><![CDATA[ann arbor]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[craig swanson]]></category>
		<category><![CDATA[CreativeTechs]]></category>
		<category><![CDATA[email clients]]></category>
		<category><![CDATA[forbes]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Got milk]]></category>
		<category><![CDATA[litmus]]></category>
		<category><![CDATA[productivity studies]]></category>
		<category><![CDATA[smartest city]]></category>

		<guid isPermaLink="false">http://theinhousecreative.com/?p=233</guid>
		<description><![CDATA[


Get The Glass site design and image from Designchapel



No. 1. Two related, smart, fun, stunningly beautiful websites.
This isn&#8217;t that tired &#8220;Got Milk&#8221; campaign they&#8217;ve been running here in the states. These sites are amazing.
The first site: Get The Glass and when your done there, go here:
The second site: Got Milk?
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;
No. 2. A better way to [...]]]></description>
			<content:encoded><![CDATA[<h6 class="mceTemp">
<dl id="attachment_339" class="wp-caption alignnone" style="width: 510px;">
<dt class="wp-caption-dt"><a href="http://theinhousecreative.com/wp-content/uploads/2008/08/designchapel_gettheglass1.jpg"><img class="size-medium wp-image-339" title="designchapel_gettheglass1" src="http://theinhousecreative.com/wp-content/uploads/2008/08/designchapel_gettheglass1-500x349.jpg" alt="Site design and image from Designchapel" width="500" height="349" /></a></dt>
<dd class="wp-caption-dd" style="text-align: left;">Get The Glass site design and image from <a title="Going to the Chapel." href="http://www.designchapel.com" target="_blank">Designchapel</a></dd>
</dl>
</h6>
<p><a href="http://theinhousecreative.com/wp-content/uploads/2008/08/gotmilkwebsite.jpg"><img class="alignnone size-medium wp-image-350" title="gotmilkwebsite" src="http://theinhousecreative.com/wp-content/uploads/2008/08/gotmilkwebsite-500x342.jpg" alt="" width="500" height="342" /></a></p>
<p><strong>No. 1. Two related, smart, fun, stunningly beautiful websites.</strong><br />
This isn&#8217;t that tired &#8220;Got Milk&#8221; campaign they&#8217;ve been running here in the states. These sites are amazing.</p>
<p style="padding-left: 30px;"><strong>The first site: <a title="Get The Glass website" href="http://gettheglass.com/" target="_blank">Get The Glass</a></strong> and when your done there, go here:<strong><br />
The second site: <a title="Got Milk? website" href="http://www.gotmilk.com" target="_blank">Got Milk?</a></strong></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>No. </strong><strong>2. A better way to see your work: <a title="Testing, 1, 2, 3." href="http://www.creativetechs.com/iq/proof_your_email_designs_in_different_email_clients.html#more" target="_blank">Proof your email designs in multiple email clients.</a></strong><em><a title="Test in Litmus" href="http://litmusapp.com/" target="_blank"><br />
Litmus</a> offers a slick online service for testing both website and email designs.</em></p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">
<h6 class="mceTemp">
<dl id="attachment_341" class="wp-caption alignnone" style="width: 510px;">
<dt class="wp-caption-dt"><a href="http://theinhousecreative.com/wp-content/uploads/2008/08/litmusemailtest1.png"><img class="size-medium wp-image-341" title="litmusemailtest1" src="http://theinhousecreative.com/wp-content/uploads/2008/08/litmusemailtest1-500x288.png" alt="Image from Craig Wklsdfhkjhf" width="500" height="288" /></a></dt>
<dd class="wp-caption-dd" style="text-align: left;">Image from <a title="CreativeTechs website" href="http://www.creativetechs.com/iq/proof_your_email_designs_in_different_email_clients.html#more" target="_blank">Craig Swanson</a></dd>
</dl>
</h6>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>No. </strong><strong>3. Email is a brain suck: <a title="What Productivity Studies Really Show" href="http://lifehacker.com/399078/what-productivity-studies-really-show" target="_blank">LifeHacker: What productivity studies really show.</a></strong><br />
<em>Multitasking kills your ability to focus and get things done. </em></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>No. </strong><strong>4. Great story about Google Ann Arbor. <a title="Google Ann Arbor" href="http://googleblog.blogspot.com/2008/07/hello-from-a2.html" target="_blank">Hello from Ann Arbor</a>.</strong><strong><br />
</strong><em>According to Forbes.com, Ann Arbor is America&#8217;s <a title="4th Smartest City" href="http://www.forbes.com/2008/02/07/americas-smartest-cities-oped-cx_apa_0207smartest_slide_5.html?thisSpeed=15000" target="_blank">4th Smartest City</a>. I feel dumb for not knowing that.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>No. </strong><strong>5. Quick. Think fast. </strong><strong><a title="CNN Lifestyle" href="http://www.cnn.com/2008/LIVING/08/12/rs.how.to.think.on.feet/index.html" target="_blank">How to think faster, better on your feet.</a></strong><br />
<em>Skills to help you avoid awkward silences, move forward and make others look good.</em></p>
<p>Leave a comment or you can <a title="kpotis@theinhousecreative.com" href="mailto:kpotis@theinhousecreative.com" target="_blank">email me</a>.</p>
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