design

STOP The Madness.

What if your corporation was in charge of designing the STOP sign?

Here’s a funny video about the corporate creative process that’s been making the rounds. I’ll admit I didn’t laugh at first. The same way I didn’t laugh the first time I saw Ricky Gervais playing David Brent in the BBC version of The Office. It’s not because both weren’t funny, they just hit a little too close to home!

Sadly, I’ve been in this creative briefing and I was a willing participant. But I’ve seen the error of my ways and have since learned to ask for clear, focused, client-driven direction. I don’t always get it, but at least I try now. So, enjoy. And to quote Mr. Brent…

A problem shared is a problem halved, so is your problem really yours or just half of someone else’s? -David Brent

Source: Core77, Ugly Doggy, Update or Die, and many more sites.

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Tags: bbc, creative process, david brent, ricky gervais, stop sign, the office